Project Overview
KeyMentions is an innovative tool designed to convert Reddit traffic into customers by tracking brand mentions and keywords, notifying users in real time when relevant discussions occur. This project was aimed at revolutionizing the way businesses engage with potential customers on Reddit, leveraging the platform's vast user base of 260 million active users.
Role and Responsibilities
Set Target Keywords
Users can set their preferred keywords in seconds to monitor everything from brand mentions to competitor activity on Reddit.
Traffic-Based Filtering
Strategic email alerts can be set for top keywords, triggering notifications once a discussion reaches a specified number of upvotes or comments.
Instant Notifications
Users receive immediate notifications about relevant discussions, ensuring they never miss a chance to engage in real-time conversations.
Brand Promotion
The tool enables businesses to promote their brand as the best solution in active discussions, driving traffic instantly.
Monitor Brands
Users are notified every time their brand or competitors are mentioned, allowing for timely engagement and brand monitoring.
Customizable Alerts
Alerts can be tailored based on upvotes and comments, ensuring users receive notifications only when discussions meet their criteria.
Design Process
Research and Ideation
Conducted thorough research on Reddit's user behavior and existing marketing tools to identify pain points and opportunities for improvement.
Brainstormed with the team to conceptualize a user-friendly interface that caters to the needs of marketers and business owners.
Wireframing and Prototyping
Created wireframes to map out the user journey and ensure a seamless experience.
Developed interactive prototypes to visualize the flow of the application and gather early feedback from stakeholders.
Visual Design
Designed a clean and intuitive interface that aligns with modern design principles.
Focused on creating a visually appealing layout that enhances user engagement and simplifies navigation.
User Testing and Iteration
Conducted usability testing sessions to identify any issues and gather user feedback.
Iterated on the design based on insights from testing, ensuring the final product meets user expectations.
Success Metrics
User Engagement: Increased user engagement by providing real-time notifications and customizable alerts, allowing businesses to capitalize on live traffic.
Efficiency: Streamlined the process of monitoring brand mentions and keyword discussions, saving users time and effort compared to manual searches.
Conclusion
KeyMentions is a game-changing tool for Reddit marketers, empowering them to engage in relevant discussions and promote their brand effectively. By delivering a user-centric design within a tight deadline, we ensured that KeyMentions provides an intuitive and efficient solution for businesses to harness the power of Reddit. This project exemplifies my ability to work under pressure, collaborate effectively with team members, and deliver high-quality design solutions that meet client needs and expectations.
